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Archive for April, 2010

Spend on search engine optimization (SEO) will grow

Spend on search engine optimization (SEO) will grow at a compound annual growth rate of 15% over the next 3 years to $5.1 billion by the end of 2014, according to Forrester Research. Why ? Having mastered paid search initiatives, online marketers are strategically increasing their SEO budgets, sharpening their focus on optimizing traffic from natural search to generate more targeted clicks at a...

Posted by Andy Alagappan on April 26th, 2010

Few Facts re Social Media Marketing .

Here are some of the facts : Facebook alone has more than 300 million active users and HALF of those users log in on any given day. 20% of US adults use Twitter or some similar “status update service” (Pew Research Center). 77% of active Internet users read blogs. More than 4 in 5 bloggers post product or brand reviews and blog about products they love or hate. 27 billion people—11% of all...

Posted by Andy Alagappan on April 26th, 2010

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Top 3 things to probe when selecting a SEO / PPC / SMO Firm !

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Posted by Andy Alagappan on April 26th, 2010

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VIDEO SEO : video web marketing

According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year. 78% feel that online video ads provide as much or more of an opportunity to learn about a business, product or service than television commercials....

Posted by Andy Alagappan on April 20th, 2010

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What is web site video search marketing

• 90% of US households will have access to broadband by 2012 • US Internet users viewed 14.8 billion online videos in January, representing an increase of 4 percent versus December 2008. • 76.8% of the total US Internet audience views online video. • The average online video viewer watched approximately 6 hours of video (which represents a 15 percent increase over December...

Posted by Andy Alagappan on April 7th, 2010

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