Spend on search engine optimization (SEO) will grow

Spend on search engine optimization (SEO) will grow at a compound annual growth rate of 15% over the next 3 years to $5.1 billion by the end of 2014, according to Forrester Research. Why ? Having mastered paid search initiatives, online marketers are strategically increasing their SEO budgets, sharpening their focus on optimizing traffic from natural search to generate more targeted clicks at a much lower cost.

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Few Facts re Social Media Marketing .

Here are some of the facts :

Facebook alone has more than 300 million active users and HALF of those users log in on any given day.
20% of US adults use Twitter or some similar “status update service” (Pew Research Center).
77% of active Internet users read blogs.
More than 4 in 5 bloggers post product or brand reviews and blog about products they love or hate.
27 billion people—11% of all internet users—consumed podcasts in 2009.
By 2013, podcast consumption is predicted to exceed 37 billion users, which is projected to be about 17% of all Internet users.
The top 5 article sites attract 20 million viewers per month.
The top 10 social bookmarking sites attract more than 80 million visitors each month.

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What is web site video search marketing

• 90% of US households will have access to broadband by 2012
• US Internet users viewed 14.8 billion online videos in January, representing an
increase of 4 percent versus December 2008.
• 76.8% of the total US Internet audience views online video.
• The average online video viewer watched approximately 6 hours of video
(which represents a 15 percent increase over December 2008)
•Worldwide online video revenue is expected to eclipse $4.5 billion by 2012

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