AN EXPERIENCED WEB MARKETING FIRM

Build Your Website Around What
Buyers/Prospects Want !

Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.

Providing the content your prospects want delivers results, says D M Scott, author of Cashing In with Content. “A Website visitor may actually come to view the organization behind the site as a trusted resource, rather than just a place to spend spare time or dollars.”

According to a joint study by ThomasNet and Google, industrial buyers are “increasingly turning to the Internet when conducting a search for products and services.”

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce web sites to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

3) Make arrangements to exchange coupons and do joint mailings with non-competing local businesses who serve the same clientele.

4) Write up a press release announcing your business news and updates etc and send it to local newspapers and local area chamber of commerce you service . Make sure your press releases shows your web site is listed clearly and it is a clickable link !

5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. Promote your web site offline with such offers mentioned clearly in your web site .

6) Put up a professional properly coded web site and get it ranked in search engines. with a proven SEO Firm !Also , Blogs are very useful for many reasons & work a few social media sites such as ” linkedin ” ” twitter ” …etc . Update your web site & blog regularly , this is a must ! not an option !

7) Network, network, network ! Get into whatever groups are appropriate so people get to know you … Target your market(s) for cold/prospect/purchased calling. Networking @ such events such as chamber of commerce etc is far better than cold calling & most productive use of your time as well . go & Network, network, network !

BNI type networking groups is good for many people with local businesses – attend two meetings and see if it looks promising for you.

Know what differentiates you from the competition – what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa – someone who is into markets you want to get into and visa versa.

Regards,

Andy Alagappan , COO Epromotionz

281.556.8319 ( cell : 281.570.5804 ….832-677-4620 )

www.andyalagappan.com
Proven Search Marketing Strategies ! & RESULTS !

It’s not about JUST BEING online, it’s about being FOUND online… if you just build IT ….No One Will Come !

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

Online transactions are an important source of revenue for smaller businesses. The Internet can extend the reach of a small business e commerce web site to a potentially global customer base, providing opportunities for increased revenue. This fact has not been lost on smaller businesses, two-thirds of which operate an online business, according to a recent survey by web host 1&1 Internet. However, with all the bad news related to privacy failures, consumers are growing wary of making online purchases.

Consider the following facts:

44 percent of consumers say they are less likely to trust a web
merchant with their personal information than they were a year ago according to a Yankee Group report;

36 percent of consumers surveyed by the Ponemon Institute said they would not use their credit or debit card to make a purchase with a web merchant they didn’t know

58 percent of consumers abandon their online shopping carts before finalizing a transaction, according to Marketing Sherpa

49 percent of consumers surveyed by Marketing Sherpa said that they abandoned their online shopping carts out of fear of identity theft, while 53 percent did so out of fear of sharing personal information online.

…a privacy policy can be an asset to your business helping to build trust and confidence.

According to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk says don’t count display advertising out. Including contextual listings and online video, the sector will grow at a CAGR of 17 percent to reach $17 billion by 2014.

The report says advertisers favor pay-per-click over impression-based display campaigns, with 58 percent going to PPC - and the trend is expected to continue. Rich media is also gaining traction, currently about one-third of display spend, rich media will grow to 45 percent by 2014 as marketers use more and pay a premium for rich media.

E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns being in vogue and to increased integration with social media sites.

According to the Forrester Research report , Social media campaigns are growing into an established part of the interactive ad mix as more companies embrace it — 64 percent of marketers already build social media applications and 22 percent more will by the end of 2009.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

So what’s causing the seismic shift in ad dollars from traditional media to interactive? The recession, consumer expectations of interactive and personalized brand relationships, declining print readership, maturation of the interactive ad industry as well as increases in social media use and mobile phones are all factors contributing to the shift.

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The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.

“This cannibalization of traditional media will bring about a decline in overall advertising budgets & death to obsolete agencies.

She goes on to say that while ad budgets will decrease, marketing investments won’t, as any money saved by using cheaper interactive media will be put toward funding IT technology and staff, customer service and so on.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive pie. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $31 billion by 2014,” according to the report.