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Archive for December, 2008

Search Engine Marketing & Small & Medium Businesses

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine percent of respondents don’t currently use paid search marketing, and of those, 90% have never even tried! Despite the low participation among small businesses,...

Posted by Andy Alagappan on December 22nd, 2008

2009 Marketing Outlook ! High ROI Marketing !

Redwood City, Calif.—Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, with a particular focus on programs that yield a high return on investment, such as e-mail and search marketing.According to the “2009 Marketing Outlook” survey released by e-mail marketing solutions company StrongMail Systems, 51% of the nearly...

Posted by Andy Alagappan on December 19th, 2008

Why your Business Web Site matters even more NOW

How clients BUY : 2009 Report ,  we asked 200 buyers of professional services about the role the web plays in the purchasing process.How important is a service provider’s website? Very! And, it has gained influence since 2005… 58% of buyers indicate they are “very” or “somewhat likely” to identify and learn more about service providers from their website. 80% of...

Posted by Andy Alagappan on December 13th, 2008

SEO & PPC : Stats that Count !

Stats that Count ! Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.” Source: Epsilon, “Epsilon CMO Survey,” September, 2008. Search advertising (SEO & PPC ) is particularly valuable now. Eighty-three percent of search advertisers plan to maintain or increase...

Posted by Andy Alagappan on December 9th, 2008