1. Use lead management to maximize the value of each lead. When prospects are fearful, Miller says, “you need lead scoring to identify which leads are highly engaged, and lead nurturing to develop relationships.”
Internet is a blessing for B2B companies
1. B2B companies don’t need large budgets to make an impact online — Because the Internet has leveled the playing field, companies don’t need boatloads of money to reach customers. Companies can disseminate white papers, free reports, Webinars, e-books, articles and all sorts of other information and tools — efficiently and cost-effectively via the Internet.
More clickability of organic left side search results listings !
Research shows that search engine users prefer organic left side links to the 3 line sponsored AD’s links in the search engine results pages
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