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Archive for October, 2008

B2B marketing during a slowing economy

1. Use lead management to maximize the value of each lead. When prospects are fearful, Miller says, “you need lead scoring to identify which leads are highly engaged, and lead nurturing to develop relationships.” 2. Focus on your house list. Spend more time marketing to (and building relationships with) the people you already know. 3. Build and optimize landing pages. Jon Miller...

Posted by Andy Alagappan on October 30th, 2008

Internet is a blessing for B2B companies

1. B2B companies don’t need large budgets to make an impact online — Because the Internet has leveled the playing field, companies don’t need boatloads of money to reach customers. Companies can disseminate white papers, free reports, Webinars, e-books, articles and all sorts of other information and tools — efficiently and cost-effectively via the Internet. 2. B2B companies now have real...

Posted by Andy Alagappan on October 30th, 2008

More clickability of organic left side search results listings !

Research shows that search engine users prefer organic left side links to the 3 line sponsored AD’s links in the search engine results pages comScore and others have reported that 70 to 80 percent of users click organic rather than sponsored listings. Earlier this year, Jupiter research found that six out of seven sales resulting from search engines originated in the organic search...

Posted by Andy Alagappan on October 1st, 2008