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High Search Engine Positioning It's not about
JUST BEING Online,

Its about
being FOUND Online

Archive for August, 2008

Search Engine Marketing Practices

Monday, August 18th, 2008

eMC: I understand that you use a combination of organic and paid search. Can you offer some examples about how you use this?

RVV: We have found that paid search can act as a hook that informs visitors of the opportunity to buy. However, not all shoppers are prepared to purchase at the first point of contact. A percentage of shoppers resume their searches some time later and then opt to travel down the organic path to our corporate Web site, where they finally make a purchase.

eMC: How has using search engine marketing and optimization effectively improved your business? Do you have any ROI numbers you can share?

RVV: SEM has allowed us to capture a large percentage of branded searches for our products and take that business direct. Direct online sales delivers an average gross return of more than five-to-one revenue to ad spend. Few, if any, marketing programs are that profitable. ( source eMC interview with Trend Micro )

Our Blog Readers Coments & Testimonials

Sunday, August 17th, 2008

I have added a new ” category ” called ” BLOG READERS COMENTS ” on the left side under the Categories section along side other Categories ..

reach the customers…

good style, good graphs, good colors, great content, in the 1 to 10 scale i give you a 11, nice job, hope come back soon…

knowledge of Organic Seo
Hey!! I am thoroughly impressed with your knowledge of Organic Seo. Your insights into this article about Organic Seo was well worth the the time to read it. I thank you for posting such awesome information. Signed Amanda Kelly

top search engine rankings…

if you’d like to ask some one else how much they like this post i think the answer is goingto be.. very much, an original blog… ldea.info/seo/

blogs related to Web Promotion

I was searching for blogs related to Web Promotion and specifically seo doorway and I found your related blog.

seo companies…

Great article! I always love reading the content up this website. Keep up the great work….

Good job of research. Thanks for the informative post.

…must have web metrics

Thanks, that’s a really useful post,book marking this blog for sure!

Good info on use the Web to reach customers. Thanks.

The http://www.seohoustonblog.com is amazing site, respect, owner.

Thanks for the information, love it….

Nice post, you got some good points there – thank you. ..from China

Good info on PPC : Paid search offers BIG advantages ….!. Thanks.

I was searching for blogs related to Web Promotion and specifically search engine marketing service and I found your related blog….

Hey!Every other blog I have read about Marketing Firm, has been lacking in information. Your insight into Marketing Firm is sooooo much better than anything else I have read. Thanks Megan…..

I found your site on faves.com bookmarking site.. I like it ..gave it a fave for you..ill be checking back later….

You relly know your stuff!

Hello webmaster been surfing the net for Organic Seo and found your blog reg When you visit a Web site, do you ever wish…. ?. You relly know your stuff! I\’d like to see more posts here. Will definitely bookmark this one and come back………….

Pay Per Click Search

Hello I was browsing Internet searching for Pay Per Click Search and your blog regarding Paid Search Has Been Recession-Proof came my way. Very interesting! You really do know your thing! I\’m gonna bookmark you and come back in a few to see your new posting! Looking forward to! Cheers!

web designer

Just came across your post RUN AWAY if your web designer …, and have to say its very nice piece of information. Great Job.
Search ROI
Just came across your post How SEO /Search ROI Stacks up against the others, and have to say its very nice piece of information. Great Job.

Your Web site content needs to be focused ! Is it ?

Sunday, August 17th, 2008

A SEO friedly Web site content needs to be focused !
-Web site content needs to focus serves your prospest’s needs FIRST and your
own internal needs second.
-Web site content needs to meet your visitor’s exact
search query and satisfy it.
-Web site content needs to make the visitor feel GLAD that they found – something of practical & useful value.
-Web site content needs to be based on real “behaviorally based research”
of your ” ideal prospects ” rather than guessing at keywords.
-Web site content needs is written for your specific targeted prospect so that
it flows smoothly and reads useful to them.
-Web site content needs to be original / unique and you feel proud to have created it.
-And , web site content needs to have a solid, well written ” call’s to action.”

Pages Yahoo! Wants Included in its Index

Tuesday, August 5th, 2008

Pages Yahoo! Wants Included in its Index:

  • Original and unique content of genuine value
  • Pages designed primarily for humans, with search engine considerations secondary
  • Links intended to help people find interesting, related content, when applicable
  • Metadata (including title and description) that accurately describes the contents of a web page
  • Good web design in general

Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called “spam.” Yahoo! does not want these pages in the index.

What Yahoo! Considers Unwanted:

Some, but not all, examples of the more common types of content that Yahoo! does not want include:

  • Pages that harm accuracy, diversity or relevance of search results
  • Pages dedicated to directing the user to another page (doorway pages)
  • Multiple sites or pages offering substantially the same content
  • Pages that rely heavily on content or links to content created for another web site, such as affiliate content
  • Sites with numerous, unnecessary virtual hostnames
  • Pages in great quantity, automatically generated or of little value (cookie-cutter pages)
  • Pages using methods to artificially inflate search engine ranking
  • The use of text or links hidden from the user
  • Pages that give the search engine different content than what the end user sees (cloaking)
  • Sites cross-linked excessively with other sites to inflate a site’s apparent popularity (link schemes)
  • Pages built primarily for the search engines or pages with excessive or irrelevant keywords
  • Misuse or inaccurate use of competitor or brand names
  • Sites that use excessive pop-ups, install malware (i.e. spyware, viruses, trojans), or interfering with user navigation
  • Pages that seem deceptive, fraudulent, or provide a poor user experience

Yahoo! Search Content Quality Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way. As with Yahoo!’s other guidelines, Yahoo! reserves the right, at its sole discretion, to take any and all action it deems appropriate to ensure the quality of its index.

 
 
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