Traffic
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day
Over 800 million unique users visit YouTube each month
Over 3 billion hours of video are watched each month on YouTube
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 39 countries and across 54 languages
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
YouTube Partner Program
Created in 2007, we now have 30,000+ partners from 27 countries around the world
We pay out millions of dollars a year to partners
Hundreds of partners are making six figures a year
Partner revenue has more than doubled for four years in a row
Monetization
YouTube is monetizing over 3 billion video views per week globally
98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable
Product Metrics
We have more HD content than any other online video site
We have thousands of full-length movies on YouTube
10% of YouTube’s videos are available in HD
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
The YouTube player is embedded across tens of millions of websites
Content ID
Content ID scans over 100 years of video every day
More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube’s total monetized views come from Content ID
More than 120 million videos have been claimed by Content ID
Social
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
100 million people take a social action on YouTube (likes, shares, comments, etc) every week
An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorited every day
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