seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

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More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

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1. Search engine optimization: Getting your website to show up in Google’s non-advertising results and on yahoo / Bing. This includes the regular “organic” results as well as the local results (Google+ Local, formerly Google Places).

2. Google PPC : pay per click AdWords search advertising: Place ads in Google when potential customers are searching for you , and on yahoo / Bing

3. Google AdWords display advertising: Show ads to potential customers who are surfing around the internet. Includes YouTube and Gmail advertising etc etc.

4. Bing/Yahoo/MSN advertising: Advertise in other search engines to get in front of more customers.

5. Facebook advertising: Show ads to Facebook users. Facebook provides precise demographic and psychographic targeting of your prospective customers.

6. Free Facebook marketing: Create your Business FREE Facebook Page, build up your Likes, and interact with your customers and prospects.

7. Twitter marketing: Generate a tribe of followers and connect with influencers on Twitter.

8. LinkedIn marketing: The #1 place to connect with other business people online. Especially helpful if you’re B2B.

9. YouTube marketing: Create your channel and publish videos online. Little-known fact: YouTube is actually the 2nd biggest search engine, after Google!

10. Blogging: Publish news, opinions, and thought leadership on your blog. Blogging is great for SEO. Also, publishing “guest post” on other blogs can expand your audience.

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Getting more website traffic is a similar situation, almost. There are two primary ways to get traffic to your site: Pay Per Click and SEO. Houston SEO experts at EpromotionZ work with both traffic strategies to create an optimum mix.
PPC is ideal for creating a heavy stream of traffic very quickly. By crafting sponsored ads people click through to get to your website, you can soon have not only a good traffic count, but also gather some good information about the keywords people use when searching for the products and services your business offers. PPC equals fast traffic.
SEO is ideal for creating a long-lasting stream of traffic, gradually. By building the online footprint of your website and the number of relevant links pointing to your site, the SEO Houston team at EpromotionZ wins attention from Google. You’ll find your website showing up in the search engine results list beneath the area that houses sponsored ads.
Being listed in both the top and right side of Google in Pay Per Click, and the organic listings elsewhere on the search results page is a winning combination for generating more website traffic than ever.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day
Over 800 million unique users visit YouTube each month
Over 3 billion hours of video are watched each month on YouTube
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 39 countries and across 54 languages
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

YouTube Partner Program

Created in 2007, we now have 30,000+ partners from 27 countries around the world
We pay out millions of dollars a year to partners
Hundreds of partners are making six figures a year
Partner revenue has more than doubled for four years in a row

Monetization

YouTube is monetizing over 3 billion video views per week globally
98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable

Product Metrics

We have more HD content than any other online video site
We have thousands of full-length movies on YouTube
10% of YouTube’s videos are available in HD
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
The YouTube player is embedded across tens of millions of websites

Content ID

Content ID scans over 100 years of video every day
More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube’s total monetized views come from Content ID
More than 120 million videos have been claimed by Content ID

Social

500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
100 million people take a social action on YouTube (likes, shares, comments, etc) every week
An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorited every day

Call us today for a FREE VIDEO SEO marketing Campaign analysis for your business @ 281-570-5804 .