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SEO Agency: What to Look For According to Google!

admin — Wed, 18 Aug 2010 02:40:31 +0000

When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that there are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for.

Things to watch out for when interviewing SEO Agencies:

Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively marketing your business online that should be easily explained for the most part.

Sketchiness: If the person you are speaking over the phone or in person seems a bit uneasy and portrays some fly by night characteristics chances are your gut feeling is correct. Find someone you feel comfortable speaking with and being around and you will feel much better about your overall investment.

Take the time and find the right person or company to outsource your online marketing to so you feel good and safe about your business exposure. The wrong search engine marketing professional could quickly drive your website into the ground if things should go wrong with their approach. You should always understand completely the marketing efforts that will be surrounding your business online and what steps your SEO agency will take.

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MUST check into 2 critical areas before engaging a SEO Agency :

1. Experience and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies.

2. SKILLS ? : FIND OUT : HOW MANY ” FULL TIME ” PROGRAMMERS , DESIGNERS AND CONTENT WRITERS they have on staff . & ask about their staffs education and work histories aswell .

Buyer Beware ! Do your Due Deligence.

call us to day for a FREE 30min strategy consulting re your web marketing …281-570-5804 .

low-cost nature of ongoing monthly search engine marketing

andya — Sun, 23 May 2010 19:22:35 +0000

Marketers may slow their marketing spending a bit, but they’re not turning away from search engine marketing ( SEO & PPC ), according to a new survey from SEMPO.

Radar Research, Inc., which oversaw SEMPO’s survey research, projects that the pace should pick up. Search engine marketing (SEM) could reach $26.1 billion by 2013 – up significantly from $13.4 billion in 2008.

I think THE REASON for this forecast is , given the low-cost nature of ongoing monthly search engine marketing and metrics that can be assigned to campaigns. Marketers are seeking for something that’s affordable and gets results – whether that’s brand exposure, lead generation & or sales.

It’s clear from SEMPO’s annual surveys and other reports that marketers rely on search engine marketing to help their companies stay afloat. Sometimes that means engaging in natural search engine optimization ( SEO ) or paid search ( pay per click ).SUCH AS GOOGLE ADWORDS , YAHOO & MSN paid serch.

The other encouraging news is worth noting is the fact that top executives are showing more interest in search engine marketing ( SEO & PPC ), . They’re either encouraging it internally with budgets & or directly involved in their Brand visibility strategy in some way.

SEO . PPC . Blended search trends

admin — Sun, 02 May 2010 22:29:29 +0000

Jupiter’s recent study confirmed what we all suspected: search engine users click specialized content within general search results more than they do within vertical search results.

* 36% click “news” results within blended search results
* Only 17% click a “news” result after conducting a news-specific search
* 31% click “image” results within blended search results
* Only 26% click an “image” result after conducting an image-specific search
* 17% click “video” results within blended search results
* Only 10% click a “video” result after conducting a video-specific search

Images are the most clicked type of result after a vertical-specific search, but news items are the most clicked type of result within blended search results. Even in blended search images are the number two choice. With 36 percent clicking news and 31 percent clicking images this is a huge PR opportunity.

“Marketers have a great opportunity to claim more search shelf space by optimizing their news, image, and video assets, Blended search increases a marketers’ available inventory and their chances of being found amongst the clutter,” iprospect

Top 3 things to probe when selecting a SEO / PPC / SMO Firm !

admin — Mon, 26 Apr 2010 23:43:29 +0000

VIDEO SEO : video web marketing

admin — Tue, 20 Apr 2010 21:51:37 +0000

According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide as much or more of an opportunity to learn about a business, product or service than television commercials.

64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. online video bring in new business, it gets that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

Why Use Web Site Video’s ?

** LARGE AUDIENCE – Your marketing message will be viewed by more PROSPECTS – Potentially reaching tens of thousands of additional prospects. Viral videos have the potential to reach even more.

** BETTER & FASTER SEARCH RESULTS – Google, Yahoo and Bing search engines are crawling video web sites and logging video results faster nowadays.

** BETTER BRANDING – Web site Videos are more capable of elevating your brand in the eyes of the prospects than any other media format.

** BETTER QUALITY WEB SITE TRAFFIC – When your prospects enjoy watching your videos, they are more inclined to visit your web site and then engage with you ..

www.SEOhustonweb.com and www.SEOguruhouston.com will create compelling content for your business WEB SITE video AD’s. Call us today for a FREE 30 min consultation .